Every year Google organizes an event named “Search on Event” in which google gives a preview of new updates and tools in the search engine. It was formerly held twice, once in 2020 and 2021. Google often brings new updates and features to make the search engine user-friendly.
Google conducted its annual Search On event earlier this week on 28th September during which the search engine giant delivered news and updates on the newest features and capabilities that will soon be available throughout Google Search. The event was run by Prabhakar Raghavan (Senior Vice President at Google).
Search On has returned for a third year with the newest tools and features that make it easier and more natural to locate what you’re looking for, thanks to advancements in machine learning.
Google unveiled a host of new features for Google Maps, Google Search, Google News, Google Shopping, and other services at the Search On event 2022.
Here are some important features that were covered at the event that marketers should be aware of.
What are the new features covered in the Google Search on Event 2022?
Google discussed how they’re getting closer to creating search results that mirror the way individuals interpret the world at Search On. They can open up completely new ways to assist people in gathering and exploring knowledge because they have a deeper comprehension of information in all of its forms, including words, visuals, and things in the physical world.
1. Making visual search more natural with Multisearch
Cameras are typically associated with the ability to capture moments in time or, more recently, to produce content. The camera is your next keyboard since it is such a potent tool for accessing information and understanding the world around you. To enable you to search what you view using your camera or an image, we introduced Lens in 2017. The era of visual search is now upon us; in fact, 8 billion queries are now being answered each month via Google Lens.
Visual search is becoming more natural with Multisearch, a brand-new method of searching that combines text and visuals, much as when you point at something and ask your friend a question about it.
What is Google Multisearch?
With Google Multisearch, you can utilize the phone’s camera to perform an image search using Google Lens and then add a text search on top of the image search. Google will then display visual search results by combining the text and picture queries.
Google introduced multi-search last year for English and US-based queries. In the upcoming months, Google will add multi-search to 70 new languages.
Google is taking this capability even further with “Multisearch near me” allowing you to take a photo of an unfamiliar object, like a dish or plant, and then locate it at a nearby local place, like a restaurant or gardening supply store. Google is going to launch that feature in the English and U.S. search results in the coming months. Google technically said it will launch late fall of 2022.
2. Translating the world around you
Language obstacles can be overcome through visual understanding, which is one of its most potent features. Over 1 billion times a month, users translate text in images from one language to another using Google, enabling them to quickly read stores, menus, signs, and other items.
But frequently, meaning is added by combining words with context, such as backdrop visuals. Therefore it is important to translate images along with translated text to present that translated text more immaculately. Google is now blending translated text into the background image with the help of machine learning technology called “Generative Adversarial Networks (GANs)”. This will be launched later this year.
3. Google maps new features
The capabilities of maps have always been expanded by Google Maps. Live traffic features and busyness information have revolutionized how individuals travel from point A to point B and how they choose where to go.
Google discussed at Search On how they’re once again rethinking Google Maps, this time with a visual and user-friendly map that lets you experience a location as if you were there, all made possible by the most recent developments in computer vision and predictive models.
Neighborhood vibe feature
It might be challenging to determine what is new, what should be explored, and what the neighborhood’s hidden treasures are when you are visiting a new area. With the help of useful photographs and data from the Google Maps community right on the map, you’ll soon be able to choose an area and watch the most popular spots come to life. This is possible thanks to the new neighborhood vibe feature. It is mainly focused on local businesses. Businesses with good reviews, good engagement, correct information, and good photos will get more benefits. Therefore local businesses need to work on SEO to improve their search ranking and take advantage of this new feature. Artificial intelligence (AI) is blended with local expertise from Google Maps users, who contribute more than 20 million new items to the map every day, including reviews, images, and videos, to ascertain the feel of a place. In the upcoming months, neighborhood vibe will be available on Android and iOS worldwide.
Immersive View Feature
With an Immersive view, you can watch magnificent, three-dimensional views of a location with important details like the weather, traffic, and activity placed on top. This is a completely new approach to explore the world. 250 landmark aerial views around the globe are live now.
Search with a live view
With the help of this feature, You’ll be able to lift your phone, tap on the camera in the google maps search bar and instantly see what’s around you appearing overlaid in the real world. You can tap on any location to view more details. Search with a Live View starts rolling out in London, Los Angeles, New York, San Francisco, Paris, and Tokyo in the coming months on Android and iOS.
Eco-friendly Route feature
With the help of Eco-friendly routes, Drivers will soon be able to get customized routes based on their engine type. For example- A diesel engine runs more efficiently at high speeds while a hybrid or electric vehicle is more efficient at lower speeds. Google will soon make this similar technology available to other developers through Google Maps Platform to have an even greater impact. The ability to enable eco-friendly routing in their apps and track fuel usage and savings for one trip, several journeys, or even across their whole fleet will allow businesses of all sizes and sectors, such as delivery or ridesharing services, to perform better.
4. Find the perfect dish
Sometimes finding a specific craving or determining a unique place to set a mood can take some time. In search on Event new set of features were announced to help the user find the perfect meal, from the first search to the first bite.
Searching specific dishes
You can satisfy your cravings by searching for specific food dishes. Google will now show you the exact dish results you’ve been looking for. You can even narrow your search down to spicy dishes if you want a bit of a kick. No more digging through endless menus from different places to see if they have what you’re hungry for.
Getting better information about the uniqueness of the restaurant
While useful, star ratings do not provide you with all the information about a restaurant. You’ll be able to preview and assess restaurants in the upcoming months to learn more about what makes them unique and to aid in your decision-making. This is made possible by the use of machine learning to discover what makes a place distinctive by examining photographs and user evaluations from individuals (like you!).
Updated digital menus
The most popular foods will be highlighted on these menus, and helpfully provide several dietary choices, beginning with vegetarian and vegan.
5. Translating local and International News
Early in the following year, Google will make it possible to locate translated news coverage for both national and worldwide news stories. Google Search will display headlines for news results from publishers in other languages that have been machine translated.
6. Easier Shopping on Google
Google is adding more shopping features to help you find what you’re searching for, like 3D footwear, buying guides, and more.
Search with the word “shop”
By using the shop word, you’ll access a visual feed of products. The Shoppable search experience is expanding to all categories from electronics to beauty.
Shop the look
With the help of this feature, users can easily assemble the perfect outfit. Google will give suggestions to complete your look plus options for where to buy them.
Shop in 3D
Soon you’ll find 3D visuals of shoes, starting with sneakers, as you search on Google. Google can automate 360-degree spins of sneakers using just a handful of still photos which is more efficient and cost-effective.
Buying guides
This feature will give collective guidance to users that which type of products user should buy.
7. Safer with Google
All of the google products including the ones you heard about today are Secure by default, Private by design, and put you in control of your personal information. Now Google is rolling out a new tool for user safety.
Results about you
This will show alerts if your personal information is found in any of your search results. Alert will be like “5 Google search results containing your personal contact information were found”.
Conclusion
Google is delivering innovation at scale like live view and Google maps, Multisearch, and creates experiences that are far more natural and intuitive to free you up and explore the world around you. The Best of Search is yet to come.
Features which are going to be added are helpful for the user experience but there is an advantage for Local businesses that they can acquire a benefit from these updates if they level up their SEO game specifically local SEO. So what are you waiting for? Connect with the best Indian SEO company today!
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