Reaching your target audience may seem like many tasks; choosing a platform to carry out a paid campaign might be tricky; these days, the more concentrated your campaign is, the more the possibility of getting new customers. One platform which almost the entire world uses is the google search engine. Google ads are one of the most feasible ways to reach your potential customer.
What are Google Ads?
The advertising platform was launched in 2000 as AdWords; in 2018, it was rebranded to Google Ads. It is a paid online advertising platform offered by Google. Google Ads displays your ad & helps you attract targeted traffic & customers to your business. Google Ads will help you create customized ads via both mobile as well as desktop. Your business will start to show up on the search engine result page whenever your customers search for products/services like what you are selling. Google displays your ads on google chrome & multiple platforms like youtube, google display network, and blogger. You can tailor google ads as per your budget. You can also choose to pause the campaign if you wish to.
Why advertise on Google?
Google is the most used search engine; it has around 5 billion searches each day. Most people resort to google to solve their doubts, google shows them a mixture of organic & paid results. According to Google Add Specialists, an advertiser earns $8 for every $1 spent. Chances are our competitors are using google ads to increase their sales. This is the perfect time to include google ads in your marketing strategy.
Types of Google Campaigns
- Search Campaign: These ads pop up on the search page next to the black-colored ads symbol.
- Shopping Campaign: This campaign promotes your products in a much more pictorial way. These ads will appear as pictures on the search page.
- Google Ads Display Campaign: In this campaign, Google will show our ads on different websites with which Google has partnered all over the Internet.
- Video Campaign: These ads will be showcased before or during youtube videos.
- App Campaign: These ads are also included in the Display Network.
Few Google Ads terms to know
Your ad placement is determined by your AdRank. The higher the value, the higher your ranking will be, the more eyes will be drawn to your ad, the more likely users will click on it.
Google Ads is built on a bidding mechanism, in which you, as the advertiser, set a maximum bid amount for a click on your ad. The higher your bid, the bigger your chance of winning. Bidding can be done in three ways: CPC, CPM, or CPE.
a.) The cost-per-click, or CPC, is the amount you pay for each ad click.
b.)The cost per mille, or CPM, is the price you pay for a thousand ad impressions or when 1,000 people see your ad.
c.)The cost per engagement, or CPE, is the amount you pay when someone clicks on your ad and takes a specific action.
3.Conversion Rate (CVR)
CVR is a measurement of form submissions as a percentage of total landing page visitors. Said, a high CVR indicates that your landing page provides a consistent user experience that fits the ad’s promise.
Google advertising can appear on search results pages or on websites that are part of Google’s Display Network (GDN). It is a network of websites that allow Google Advertisements to be displayed alongside content relevant to your goal keywords on their web pages. These ads can be text-based or image-based and are placed alongside content relevant to your target keywords. Google Shopping and app campaigns are the most popular Display Ad choices.
5.Click-Through Rate (CTR)
The number of clicks you get on your ad as a percentage of the number of views your ad receives is your CTR. A higher CTR implies a high-quality ad that targets relevant keywords and matches search intent.
Ad Extensions allow you to add extra information to your ad at no additional cost. These ad extensions are divided into five categories: Sitelink, Call, Location, Offer, and App.
When a Google user types a doubt into the search bar, the search engine delivers a set of results that are tailored to the searcher’s needs. Keywords are words or phrases that match what a searcher is looking for and will help them find it. You choose keywords depending on the queries you want your ad to appear alongside.
PPC (pay-per-click) advertising in which the advertiser pays for each ad click. Although PPC is not exclusive to Google Ads, it is the most frequent kind of paid advertising. Before you create your first Google Ads campaign, it’s critical to understand the basics of PPC.
9.Quality Score (QS)
Your Quality Score is based on your click-through rate (CTR), the relevancy of your keywords, your landing page, and your previous SERP performance. Your AdRank is influenced by your QS.
What is Adsense
There are various strategies to monetize your website traffic, most of which involve promoting third-party items or services to your users. There are other advertising services available today that can assist you in earning money, but Google AdSense is by far the most popular.
Google introduced this advertising program in mid-2003, and it is now the most popular advertising program on the Internet. It gives web admins and site owners a great way to monetize their traffic.
1. It is currently used by more than ten million websites.
2. Advertisers and publishers can expect high levels of security, safety, and transparency. This is yet another beneficial aspect of AdSense.
3. Google operates as a middleman between the two parties, ensuring that the entire process is transparent and clear to all parties involved.
4. Within your Google Analytics account, you may track all the relevant indicators.
5. A wide range of ad formats is available. Advertisers can use AdSense to run text, photos, HTML advertisements, video ads, and much more in various sizes. You can try out different ad types to see which ones bring in the most money.
6. In google ads, when a user clicks on one of your adverts on Google, you pay a charge. The cost per click (CPC) varies depending on how much you bid, how well your ad ranks against the competition, and how good your quality score is. As a result, CPCs for more competitive terms may be higher.
7.AdSense is a free program that pays you compensation for clicks, impressions, and other interactions that users have with the adverts on your site. As a result, the size of your audience, ad placement, and ad quality will all affect the money you can make using AdSense.
How does it work?
The entire procedure is straightforward. You register an AdSense account and paste a tiny piece of code into your website pages to get started. Based on its proprietary algorithms, Google will display targeted adverts on your page that are either relevant to the content of your website or visitors’ previous searches.
Visitors to your website will begin to click on the adverts, and you will be compensated for it. Google AdSense is a revenue-sharing and cost-per-click program. This means that your primary goal will be to generate as many clicks as possible for those adverts.
Start Your Campaign Now
Google Ads should be a component of your sponsored campaign because of its reach and authority. Please start with the suggestions we’ve provided and remember to improve and iterate as you go.
There isn’t a thing as a Google Ads campaign that didn’t work, only those that require a little more attention.