One of the reasons search engine optimization (SEO) is so effective is that everything can be tracked and measured. SEO metrics provide crucial insights into how your organic search marketing strategy succeeds through organic lead generation, whether you’re looking at ranks, traffic, engagement, leads, orders, revenue, or authority.
Additionally, SEO metrics are critical data points for developing new strategies or improving existing ones. But how do you figure out which metrics to track? After all, Google Analytics and SEO tools provide tens of thousands of data points.
Why is it crucial to keep track of your website’s SEO metrics? Let’s Know
1. To see what has been accomplished.
Impressions and organic traffic analytics show whether the number of visitors to your website has increased or decreased.
2. To look for mistakes.
A site SEO audit might reveal any SEO errors that are affecting the health of your website.
3. To make your website more secure.
Fixing mistakes goes hand in hand with finding them, resulting in a stronger website. A well-designed website yields positive results and more conversions.
4. In order to Increase Traffic.
More traffic equates to more leads and purchases.
5. To see what’s working and what isn’t.
You won’t know what methods are working for your small business unless you track SEO KPIs.
Organic Traffic
Did you know that SEO efforts often take 4-6 months to see an improvement in organic search marketing traffic? The amount of traffic your small business receives has a direct impact on conversions and revenue.
To track and evaluate your website traffic, use Google Analytics, Google Search Metric Console, or another third-party SEO performance metric tool.
Many SEO tools will provide you with both a sitewide and keyword-specific visibility score. Both scores are vital to keeping track of since they give you a fast picture of how your website’s SEO is doing. It’s critical to understand how to determine market share using organic traffic because they are effectively “free” visits from consumers looking for information in real-time. Organic lead generation market share may appear to be a straightforward indicator, but it actually reflects how successfully you target and connect with your ideal clients.
Bounce Rate
The percentage of visitors who “bounce” (leave the site) rather than seeing subsequent pages within the same site is referred to as the bounce rate. The bounce rate in google analytics of a website is a metric that indicates how interesting it is. The SEO bounce rate in google analytics could be a very useful indicator for analyzing a web page’s worth.
The reason Google doesn’t define a bounce is that if they did, most amateur SEOs would fool Google into thinking their site has a 0% bounce rate. This would eventually result in a slew of bad websites ranking on Google’s top page – something Google is definitely fighting every day.
Page Per Session
The term “Page per session” is self-explanatory: it refers to the average number of pages accessed every session on a website. It’s not to be confused with page depth, which refers to how many clicks it takes to get from the home page to a specific page.
The total number of page views divided by the total number of sessions in a certain period of time is referred to as “Pages per Session.” The average pages per session can be tracked in Google Analytics’ Acquisition Overview Report.
Organic CTR
The percentage of searchers who click on an organic result in the search engine results pages divided by the total number of queries (impressions) for that phrase is known as the organic click-through rate (CTR). A high organic CTR is important since it demonstrates how relevant and appealing your listing is to searchers. It also means you’re more likely to appear higher in the SERPs, resulting in more clicks and more visitors. More clicks, of course, imply more prospective consumers or clients for your company.
Domain and Page Authority
The authority of a domain and a page are similar. When it comes to search terms, page authority determines the success of your content. Your domain’s domain authority bill determines how well it ranks in comparison to all other domains. Both are estimated with the use of a system of verified linkages. The score is based on a logarithmic scale and spans from 0 to 100.
Citation and Trust Flow
Citation flow is a method of estimating how prominent a URL is based on the number of sites that link to it. It is unconcerned about the quality of the links. A blog article is more important if it has more domains linked to it. A number between 0 and 100 is allocated to the citation flow.
The number of domains pointing to a webpage functions similarly to “votes.” They represent votes indicating that the website’s content is interesting and relevant. The better the website, the more votes you have.
The trust flow is a metric that estimates how trustworthy a page is based on how trustworthy sites link to trustworthy neighbors. The quality of the links is used to calculate this metric. A number between 0 and 100 is assigned to the trust flow. This means that authoritative, “trustworthy” hyperlinks to a site boost the flow of trust.
SERP – Search Engine Result Page
The term SERP refers to the Search Engine Results Page. After a user enters a search query into the search engine, the SERP is returned. The acronym for Google’s Search Engine Results Pages is SERP.
The importance of SERP for SEO is that the higher a company’s website ranks, the more searchers will click on it. The search engine results pages (SERPs) decide how your site appears on Google’s first page. A good SERP placement is vital for SEO since it shows users that your site is worthwhile.
Referring Domains- Best SEO metrics
A referring domain, also known as a linking domain, is a website that links to another site whose backlink profile you’re looking at. There can be one or more links to a website from each referring domain. As a result, if every domain in your backlink profile links to you only once, the number of referring domains and backlinks you’ve obtained will be identical. Those instances, however, are quite rare because, in most cases, when you form a long-term relationship with a company, you will receive backlinks from their website on several occasions.
Page Speed – Technical SEO metrics
Google is increasingly appreciating the benefits of a positive user experience and rewarding sites that provide it. Sure, lowering conversion friction is vital, but a fast-loading eCommerce store with rapid, smooth navigation is a core feature of any excellent buying experience.
Creating a superb customer experience is great in and of itself, but being able to show Google that you’re giving your site visitors what they want—fast—helps e-commerce websites improve their SEO. To put it another way, you can make sure Google shows your store to those who are actively looking for your stuff (folks with high buying intent). For eCommerce businesses, a speedy site is a win-win situation.
Conclusion
You now have a better understanding of the SEO indicators or SEO metrics you should be following and analyzing. But, more significantly, you should understand “why” each of those figures exists.
SEO metrics are indicators that can assist you to figure out if your SEO strategy is working. Some are necessary, some are beneficial, and still, others are only vanity metrics that will not assist you in making better selections. Knowing what data to look at and how to analyze it is an important element of SEO that is frequently missed (or any other marketing channel). Our roles require us to report on and demonstrate the value of our SEO efforts.
These measurements are only a small part of SEO. It’s a fast-paced, fluid industry that necessitates regular attention to stay current. The way search engines rank results is constantly evolving. However, these fundamental terms will help you get started.
You can begin optimizing your website now that you understand the fundamentals of SEO. You may always contact us at Clickites if you want to learn more about SEO and how we can help.
+1-(408)-(800)-(790)
+91-(995)-(873)-(3165)