PPC, or pay-per-click, refers. In essence, it’s a method of purchasing online traffic. Every time one of their ads is clicked, advertisers are charged a fee. The most widely used PPC model is search engine advertising, however many platforms, like Facebook, now provide PPC ad types.

Native advertising is a type of paid media in which the advertisements follow the layout of the platform on which they are displayed. Although PPC and social media advertisements are legally considered native advertising, articles published or promoted on editorial websites make up the majority of native advertising. Because native advertising is not ignored like display advertising and it is not blocked by ad blockers, it has steadily increased in popularity.

An impression occurs when a user types a search query into a search engine and then views an advertisement. Impressions are free, but in order to receive them, your ads must be extremely relevant and your offer must be aggressive for that search term.

You need to stand out from the competition with relevant messaging, the newest features, and add-ons that help expand the real estate of your ad in order to move from impression to click.

The benefit of pay-per-click advertising is that you only get charged when someone clicks on one of your adverts.

No! Because PPC prices fluctuate like stock market prices, our PPC strategists keep an eye on your account every day. Your return on investment is at risk if a PPC campaign is conducted on automatic software in “set it and forget it” mode.

Clickites offers you a comprehensive account audit that shows you where you have a solid foundation and the top issues you should focus on immediately to get the biggest performance gains.