What is Search Engine Optimization?

what is search engine optimization?

SEO full form – Search Engine Optimization. From its name, one can understand how an element is made so optimum that it appears at the start of the search page. Using SEO assistance is a very easy and quick method to improve the quality and quantity of viewers coming to any website increasing brand awareness by attracting local customers or by searching the target audience suitable for the website’s purpose.

Search engine optimization refers to improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

SEO is the process of taking steps to help a website or piece of content rank higher on Google. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Using SEO assistance, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users, in other words, it can help your site show up more often in relevant searches.

Wonder how Search engine optimization works?

Well, we have got you and it’s a very simple algorithm. Every day, numerous people search and shop online for products and services. Search engines system collects information about every page on the web and people’s searches and with this information, it can help people find exactly what they are looking for. Through SEO assistance, people can also receive suggestions related to the products and services they have been lately searching for.

Keyword rankings in SEO refer to your page’s specific spot on the search results pages for a particular search query. When people enter search terms into Google that relate to your page’s subject matter, whichever spot your URL is shown in is your keyword ranking.
SEO social media optimization refers to how the activity on your social media accounts can contribute to driving traffic to your website. A wide number of social media platforms can be used to improve the effectiveness of your Search engine optimization Looks for text, links, page titles, contents, and other parts of pertinent information in the HTML code of your website.

Planning to take help from experts

Black hat or White hat – which one to choose?

 BLACK HAT SEO             

  • Is a minuscule way of deluding Google into giving you better rankings and hence generating website traffic
  • Uses strategies like keyword stopping
  • Uses article scrapping
  • Spamming and auto blogging
  • This Does work however Google will catch this after a few weeks hence short term


  • Creating very high-quality lengthy content on a subject covering every aspect for the reader
  • In this method, we use Manual social bookmarking manifested way to get traffic safely
  • Guest Posting by contacting bloggers of your niche and asking them to create content for you
  • Manually doing blog comments and Forum Posts
  • This works very ethically and hence the effects are seen in the long run

white hat search engine optimization helps to increase engagement

SEO Tools for Better SEO Assistance

An SEO tool can help in SEO assistance but, no Search engine optimization tool is going to do work for you, these are some really important tools that one must have in their toolbox being a digital marketer that can help you get more data than you might not get otherwise. It is also useful to find competitive elements on your website like which page of your site is broken and what errors are the reason for holding your ranking back.

At the same time observing your competitors is analyzing their marketing strategies or how are they using content to generate traffic. Using SEO Tools can give you immense SEO assistance that with just a matter of minutes which would take years to dig out otherwise.

There are many SEO tools but have you ever wondered which SEO tool is best, Well we got you and we have here a list of free Search engine optimization tools that can make your life super easier. Search engine optimization ranking refers to a website’s position on the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

Here is the list of the TOP 7 free SEO Tools a pro digital marketer must have:

Tools used for search engine optimization

1. Screaming Frog

Screaming Frog is a great tool for SEO assistance and scrutinizing your website and finding technical search engine optimization tweaks that can help you improve your ranking.

It is primarily used to perform site audits which can tell us the pages that might have bugs with Meta or highlight pages being indexed that shouldn’t be.

2. Moz Domain Analysis

This tool is a remarkable method to get a free and fast overview of any targeted website or authority.

Moz Domain Analysis has an industry-standard recognition of a site post Google removed its page rank number from the toolbar. Therefore, Moz Domain Analysis has become a gateway to understanding how authoritative a site is concerning its competitors.

This tool gives a piece of limited information than other tools but if you want a quick overview of how authoritative a site is or how authoritative a publication might be, Moz DA is a good place to start from.

3. Google Search Console

This is an OP and a must-have SEO assistance tool that every site owner should have. Google search console has become very useful for search engine optimization in the past years. This is because of its one massive advantage over the other tools and that is the data that Google Search Console gives you, which is the optimum data that comes directly from Google. That means you know the data is very accurate and reliable.  Isn’t that amazing!!!!

Whereas the other tools in this list give approximate data or estimate projections based on small sample-sized scrapping.

You can use Google Search Console to see all sorts of useful elements such as how many clicks have you received on your website or how many times it has appeared in the searches and also give information about the keywords that are driving clicks and can also let you know if your website is hacked or not. Just invest a minute and you get all this information with finger taps.

4. Ahrefs Webmaster Tool (AWT)

Ahrefs is one of the most popular and expensive tools and is the most liked SEO tool, in the corporate world. Recently they have launched a free crack version for bloggers and website owners.

This tool can be used to make a full SEO analysis, from your site’s rankings to Keyword density, this tool is just for you.

Previously these services were offered under the paid version but now Ahrefs has made these services completely free under AWT.

5. Ubersuggest

Keywords play a crucial role in SEO assistance. In this tool, there is a Keyword Overview Section that gives you data on any keyword that you’re looking for. This section gives you a detailed analogy of the keyword starting from CPC to SEO difficulty and gives a result of various suggestions that you can include in your website. It also suggests you put the number of links that are required to roughly rank in the top 10.

It also gives information about how many people search a particular keyword on a mobile device versus a desktop device versus people not clicking at all.

6. Animalz Revive

Another Absolutely useful tool that can be used to increase your visibility. The animals Revive tool shows you content or posts that needs an update or update or both. Before this tool came into the market you had to find such pages manually using Google Analytics making it a time-consuming job. Now with this tool, this task is much simpler and straightforward. It even shows schematic data representation of how many visitors you’re losing by not upgrading your old content.

7. Siteliner

This is a most useful tool which finds out if you’re website is having any SEO problems like blocked pages, messed up redirects, duplicate content, broken links, etc.

It can also be used to find out your site’s loading speed and page loading speed as compared to other sites in Siteliner’s database which helps to improve benchmarking.

Why SEO is Boon for Business Development?

Search Engine Optimization is Boon for Business Development

Nowadays effective Digitalization is the key to a successful business. According to a study, 85% of people never land on the second page of a search engineThat means one has to try to make their website or post such accurate that it lands at the top of the search or at least on the first page to get traffic. Without SEO assistance your website will never be found online by your customers. In today’s combative world you need solid SEO tactics to get your site on top of your competitors.

Every online business owner has a preset goal in mind to drive maximum traffic to their website. Research from some of the most trusted resources shows that 99% of searchers have a great tendency to click on the first few websites that appear as their search results. No one is really interested in traveling through the second or third page of search results. So if your website remains among the top-ranked ones then naturally it is going to generate more traffic.

Your SEO campaign needs to be well-prepared and should be created keeping consumer behavior in mind. There are certain white and black hat practices that fall under the umbrella of SEO. Need SEO assistance in elevating your Business in the digital world? Well, you have come to the right place. Social Media Presence is also one of the Important Factors in SEO and Social Media Marketing Plays a Vital Role in This. Clickites is one of the best Indian SEO companies that help you make your business more visible on the Internet. With our seamless SEO assistance and SEO services, your business can rock the digital world.

So, why wait when you can gain eyes throughout the world?

All you need to do is click on the below link and get started!!

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